“I’m much more driven by imagery verses text, and I think a lot of people are the same, so for the guys at Instagram to develop a platform that would connect friends through a literal lens was pretty smart,” says Leandra Medine, also known as the popular fashion blogger Man Repeller. ”The filters are rad, everyone feels like a photographer, and the organic connection it’s made to fashion is great. Ultimately though, life just looks better in X-Pro.”

Read my piece on Instagram + the fashion industry for the Atlantic

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